History and Tradition.
A.J. Gonçalves is a family business, owned by the Gonçalves family, which began its activity in the textile sector at the beginning of the 20th century, with fabric and yarn factories.
Legacy and Customer Satisfaction
With all the experience accumulated in the textile products business and in order to respond to the needs of the Portuguese and European markets, the company Socks was created in 1966 in Braga, where, a few years later, it opened its first store under the "Pedemeia" brand.
Today, we have 26 stores in Portugal and Spain, located on premium shopping streets in the country's most important cities. This allows us to reach the public directly and create a unique connection with each customer...
We listen to tastes, opinions, criticisms... And all this learning allows us to constantly evolve, as well as to follow the interests of the public.
Design details
Design has not been forgotten over the years. We have the most sophisticated hardware and software, operated by a skilled team of artists in cooperation with the designers. This keeps us at the forefront of current fashion trends.
All this attention to detail in design, a strong line of basics for Men and women, in more than 20 colors per model, and the use of current technology is followed by a manufacturing philosophy based on quality (a high level of control from the arrival of raw materials to the final product), which guarantees total customer satisfaction.